A Legacy Forged in Gold
In the heart of a bustling city, where ancient traditions meet modern aspirations, Aurum was born from a single, powerful belief: that true luxury lies in the stories we carry with us.
Our founder, Alessandro Aurum, began his journey as a young apprentice in his grandfather's workshop. There, amidst the soft glow of molten gold and the rhythmic tap of the jeweler's hammer, he learned that each piece of jewelry is more than an ornament—it's a vessel of memories, dreams, and love.
Today, three generations later, we continue to honor that legacy. Every gemstone is hand-selected, every setting meticulously crafted, every piece infused with the passion that has defined our house for over three decades.