Est. 1987

The Art of Timeless Beauty

Three generations of master craftsmen, one unwavering vision

Discover Our Story
37+ Years of Excellence
50K+ Happy Customers
100% Ethically Sourced
Craftsmanship
Jewelry Detail
Since 1987

A Legacy Forged in Gold

In the heart of a bustling city, where ancient traditions meet modern aspirations, Aurum was born from a single, powerful belief: that true luxury lies in the stories we carry with us.

Our founder, Alessandro Aurum, began his journey as a young apprentice in his grandfather's workshop. There, amidst the soft glow of molten gold and the rhythmic tap of the jeweler's hammer, he learned that each piece of jewelry is more than an ornament—it's a vessel of memories, dreams, and love.

Today, three generations later, we continue to honor that legacy. Every gemstone is hand-selected, every setting meticulously crafted, every piece infused with the passion that has defined our house for over three decades.

Signature
Alessandro Aurum Founder & Master Craftsman

Our Core Values

The principles that guide every creation

Heritage

Three generations of mastery, passed down through dedicated hands and passionate hearts.

01

Craftsmanship

Each piece takes over 100 hours of meticulous work by our master artisans.

02

Excellence

Only the finest materials, only the highest standards, only perfection.

03

Sustainability

Ethically sourced gems, recycled metals, and a commitment to our planet.

04

Our Creative Process

01
Design

Design & Inspiration

Every masterpiece begins with a spark. Our designers draw inspiration from nature, architecture, and the dreams of our clients to sketch the initial vision.

02

Stone Selection

Our gemologists travel the world to source the most exceptional stones. Each gem is evaluated for its cut, clarity, color, and character.

Gems
03
Crafting

Master Crafting

In our atelier, skilled artisans bring designs to life. Using techniques passed down through generations, they shape precious metals with precision and love.

04

Quality Assurance

Before any piece bears our name, it undergoes rigorous inspection. Only perfection is acceptable—anything less never leaves our workshop.

Quality
05
Delivery

Your Moment

Presented in our signature packaging, your piece arrives ready to become part of your story—a treasure to cherish for generations.

Inside Our Atelier

Where Magic Happens

Our atelier in the heart of the city is where tradition meets innovation. Here, natural light floods through tall windows onto workbenches that have witnessed the birth of thousands of masterpieces.

Every tool has a story. Every craftsman has a legacy. And every piece that emerges carries the soul of our house.

Hand-Selected Gems
Artisan Crafted
Certified Quality
Visit Our Atelier

Meet Our Master Craftsmen

The hands behind the brilliance

Milestones & Achievements

1987

The Beginning

Alessandro opens the first Aurum boutique

1995

Royal Recognition

First commission for European royalty

2005

Global Expansion

Opening of flagship stores in Paris & Dubai

2015

Sustainability Pledge

100% ethically sourced materials commitment

2023

Digital Excellence

Launch of virtual try-on & global e-commerce

What Our Clients Say

"The engagement ring Alessandro created for my proposal was beyond anything I could have imagined. My fiancée cried tears of joy—and so did I."

Client
James Mitchell New York, USA

"Three generations of women in my family now wear Aurum. It's not just jewelry; it's our family heritage being passed down."

Client
Sophie Laurent Paris, France

"The attention to detail is unmatched. Every piece I own from Aurum feels like it was made specifically for me—because it was."

Client
Aisha Rahman Dubai, UAE

Let's Create Something Beautiful Together

Whether you're seeking the perfect engagement ring, a bespoke heirloom, or simply wish to explore our collections—we're here for you.

+1 (555) 123-4567
hello@aurumjewelry.com
Fifth Avenue, New York
Luxury Jewelry